A.P.C.

Established in 1987 by the visionary Jean Touitou, A.P.C. (Atelier de Production et de Création or Production and Creation Workshop) stands as a Parisian pillar of contemporary fashion, where production and creation join through osmosis. At the heart of A.P.C.'s philosophy lies the recognition that the artistry of creation and the meticulousness of production are equally indispensable in the world of fashion. Jean Touitou, now working alongside his wife, Judith Touitou, the artistic director of A.P.C., has cultivated a brand identity characterized by a minimalist ethos. This absence of extravagance is a deliberate return to the essential, defining A.P.C.'s stylish and casual aesthetic, inspired by the nuances of everyday life.

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